Lara Berk

A look behind the label

Awareness campaign on additives in food.

My project revolves around the world of additives in food. I want to address the various aspects of this topic - from the origin and function of additives to the tricks of the food industry. The aim is to show consumers what is behind the lists of ingredients and how these substances are used to make products more attractive or extend their shelf life. The topic is particularly important as consumers are increasingly looking for transparency and conscious nutrition, but are often confronted with unclear information. Through my educational campaign, I want to close these knowledge gaps. I provide clear, understandable information that enables people to better understand the additives in their food and make informed choices.